How to Choose Your Keywords?

🔍 How to Choose Your Keywords?

In the first episode, we talked about the big problem: hotel websites that remain decoration without bookings. Today, we take the first practical step: How to choose the words tourists search for?

Choosing the right keywords is the most fundamental factor that makes your site appear on Google. In this article, I will explain step by step how to do it.

🔍 What does a tourist type on Google?

Imagine this scenario:

• A tourist opens Google and types: "Cheap hotel in Istanbul"
• Another tourist: "Hotel near the airport"
• And another: "Family hotel with sea view"

Did you notice something?

Every tourist types their need, not the hotel name!

That's the big secret: Tourists are not searching for you, they are searching for a solution to their problem. Your hotel name comes after you prove that you are the solution.

🎯 How do you benefit from this?

The steps are simple and straightforward:

1. Open Google and type "Istanbul hotel" (or your city)
2. Check the search suggestions that appear below — Google will show suggestions like "Istanbul hotel prices", "Istanbul hotel recommendations"
3. Write down the most popular 5-10 keywords
4. Use them on your site naturally in:
   • Page title (Meta Title)
   • Short description (Meta Description)
   • Main headings (H1)
   • Room and service descriptions

📌 Example: Weak vs Strong Usage

❌ Weak Meta Title:

• "Istanbul Hotel - Home Page"
• "Welcome"

✅ Strong Meta Title:

• "Family Hotel | 5 Minutes to Historical Sites | Discounted Prices"
• "Airport-Near Hotel with Parking & 20% Discount"

❌ Weak Meta Description:

• "Our Istanbul hotel offers luxury rooms."

✅ Strong Meta Description:

• "A quiet family hotel just 5 minutes from historical sites. Book now and get 20% off!"

🏨 Practical Example from Hosanat

On the Hosanat website, we used keywords like:

• "Luxury hotel in Istanbul" — The main keyword tourists search for
• "5-star hotel on the Bosphorus" — Location + quality
• "Rooms with sea view" — Specific need
• "Hotels in Beşiktaş" — Local search

We distributed these keywords naturally in page titles, descriptions, and content. The result? The site started appearing in searches for these keywords.

📈 Summary

Choosing keywords is not difficult, but it is very important. Tourists type their needs, so make your site speak the same language.

Remember: When you use the right keywords, the right customers will come. And when the right customers come, bookings increase.

In the next episode, we will talk about your Google title (Meta Title) and how to write it to attract clicks.

🔗 Visit Hosanat Hotel →

— Tarek Fahmy, Digital Marketing & SEO Expert